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What is Design Thinking?

Design Thinking is a method used to solve complex problems. To then achieve stunning results. A broad answer? Yes it is. That’s why in this article we’ll take a closer look at Design Thinking and answer two questions: what does Design Thinking mean? what are the phases?

It is important to know in advance about Design Thinking that humans always play a central role. It always works from human needs. Time to get started…

This article discusses the following topics:

• What exactly is Design Thinking?
• What are the stages in Design Thinking?

What exactly does Design Thinking entail?

Design Thinking, or design thinking, is a problem-solving method that allows your team and organization to get results. It has no set protocol, making it a different way of thinking. How. First, the problem is identified and defined. Then it looks at possible solutions that incorporate the customer’s needs.

It is always about whether it meets the client’s needs. Thus, it changes the process of development and allows people to create many ideas in different brainstorming sessions. Simply put, the craziest, strangest and weirdest ideas are welcome. There is no judgment, because those very “exotic ideas” lead to creative solutions.

What Design Thinking phases are there?

So how do you start a process with Design Thinking? Meet the 5 stages. The spiritual father, American psychologist and sociologist Herbert A. Simon, describes the process in a few basic steps.

1. Empathy(Empathize): always make sure you know all perspectives of those involved;

2. Define(Define): define the core of the challenge (read: the problem);

3. Ideas(Ideate): be sure to generate and select as many creative ideas as possible;

4. Prototype(Prototype): get to work and create a working solution as soon as possible;

5. Test(Test): test your solution and incorporate the feedback you receive.

The benefits of Design Thinking

We have formulated 4 benefits for you.

1. Customer desire and user focus: the goal of the first stage (empathy) is to really empathize with the customer. Think carefully about the wishes, drives and pure needs of the customer. This way, you can be sure that the product/service matches the customer’s desire.

2. Tangible product: Because you create prototypes in one of the phases, the product really comes to life. Imagination becomes tangible and is no longer an idea or abstract plan hanging on the wall in the form of post-its.

3. Involvement and creativity: it ensures that there is contribution from the entire team and it provides all the space for ideas, energetic plans and creativity. We can safely say that the creative fire is stoked.

4. Quick learning: Working with brainstorming sessions allows you to learn quickly what works and what doesn’t. Because you keep making a new prototype, you often get feedback from the client, and it is quickly apparent whether your creative solution is working.