Product Owner Master Track Plan jouw intake

Product Owner Master Track

Plan jouw intake

A coaching track focused on you and your practice.

Did you complete the basic Product Owner training, and are you developing new products? Then this expert track instantly adds value for you. The track is bespoke for your team and your practice. You obtain a rich collection of tools and best practices, and you apply those tools right away in your specific situation. Learn and get things done at the same time! Experienced trainers help you translate theory into your practice.

The power of the Product Owner

As a Product Owner, you have an influential role in the organization. You ensure that your team focuses on the most valuable activities. Usually, this involves a large budget, so the stakes are high. As a Product Owner, you have the best overview of the landscape of interests. From that position, you can significantly accelerate projects with intelligent decisions. This overview makes Product Ownership an exciting role. The role is also challenging, and you can feel alone in the dynamics of stakes and expectation management. It is hard to know how well you are doing. This track helps you focus on the skills you need to perform as a Product Owner.

Investing in skills pays back quickly.

Investing in skills has a short payback period when your influence is considerable. Skilled Product Owners often create twice as much Return On Investment as beginning Product Owners. They handle budgets and hours of development teams more efficiently. Therefore, investing in the best practices, tools, and thinking frameworks pays dividends within just a few weeks.

In addition to leveraging the team and development budget, advanced Product Owners know how to keep calm and keep an overview. You get more grip on innovation and become a solid partner for top management.

A program focused on the traits of successful Product Owners.

The program is spread over six days, focussing on the needs of the participants. In those six days, we share practical tools for Successful Product Ownership. At Scrum Academy, we kickstart many teams. Research among these teams shows that successful, advanced Product Owners possess the following traits.

  1. You know how to create end-to-end customer value (outcome) with each sprint.
  2. You can inspire with the expected value (ROI) of your team’s output.
  3. You take ownership of your team’s successes and setbacks.
  4. You efficiently and effectively build relationships with your stakeholders and team members.
  5. You know how to motivate the team to take risks intrinsically.
  6. You bring clarity and calm: safety, frameworks, direction, vision, and direction.
  7. You manage expectations securely and predictably
  8. Thanks to your overview, you know how to combine short-term and long-term work.
  9. Using facts and data, you and your team know how to produce value faster and faster.

Structure of the training

In a 6-day program, you will receive training and coaching centered on your practice. Every other week you will get one day of training. Between the training days, you apply your new skills. The alternation of theory and practice makes the training dynamic and interactive. On the training days, you escape the day’s urgencies and take time to work on the big picture. It’s work that needs doing anyway, so you won’t lose a second!


  • 6-day expert track
  • Training day every other week
  • Meet with other Product Owners
  • Experienced trainers with a Product Owner background

For whom?

For product owners who know the basics and want to become more proficient at their job.






Course structure
  • 6 days
  • every two weeks
  • spread over half a year
  • Personal coaching
  • Accredible certificate ‘Expert Product Owner’
All aspects of the Product Owner Role
  • the visionary
  • the customer’s representative
  • the entrepreneur
  • the researcher
  • the influencer
  • the decision maker
  • the politician

Training programme

Roadmapping & Forecasting

  • How do I align my goals with those of other teams?
  • How do I get the most out of quarterly/PI planning?
  • How do I schedule the development for the long term?
  • How to use Objectives & Progress Metrics (OPME) as a Product Owner?
  • How do I build and update my roadmap?



Backlog Refinement

  • How much detail do I include in Backlog Items?
  • How do I make Refinement more efficient and more fun?
  • How do I balance operation and innovation?
  • How do I value and prioritize technical debt?

Portfolio Management

  • Building Value-based portfolios of Epics and Themes
  • How do I set priorities?
  • How to make optimal use of the organizational budget?

Research with Analysis, statistics and data

  • How do I organize user research?
  • How do I use A/B testing as a Product Owner?
  • How do I build a KPI Tree?
  • How do I do a strategic gap analysis?

Leadership for Product Owners

  • How well do I do on the 9 Qualities of PO Leadership?
  • How do I build Ownership?
  • What is the base for my personal leadership?
  • How do I develop myself and others?

Decision Making

  • How do I make inclusive decisions?
  • How do I say no politely and clearly?
  • How do I break big decisions into small chunks?
  • How do I deal with uncertainty and risk?
  • How do I ensure that discussions are not repeated over and over again?
  • How do I ensure support for decisions?
  • How do I speed up decisions?

Stakeholder management

  • How do I deal with the different types of stakeholders?
  • How do I ensure openness and transparency?
  • How do I get support for goals?
  • How do I make promises that the team can keep?
  • How can I efficiently share progress and results?
  • How do I convey an idea in an inspiring way?
  • How do I coach my team towards higher productivity?

Learning from your customers

  • How do I quickly get empirical data from the market?
  • What Are Effective Scum Interview Techniques?
  • How do I test and build an MVP with Scrum?
  • How do I strategically incorporate customer needs into my product?
  • Design thinking & empathy
  • Experimental development
  • Lean experiments

Unsure which training suits you best?

Gert-Jan Danenberg

Managing Director & Agile Coach

+31 (0)85 1302117
+31 (0)6 11535207

Call me back

What our participants think of our training

Sarah Lee Peralta
2 weeks geleden
(Translated by Google) A very nice and clear training. The structure of the training is good and there is a lot of interaction with living subjects. There is also plenty of room for personal questions and learning objectives. (Original) Een hele fijne en duidelijke training. De opbouw van de training is goed en er is veel interactie met levende onderwerpen. Verder is er genoeg ruimte voor persoonlijke vragen en leerdoelen.

Ivo van der Ent
2 weeks geleden
Excellent training for Product owner. Learned a lot in a very engaging way.

Juke Snijders Blok
2 months geleden
(Translated by Google) Followed a very pleasant and useful training, the two-day Scrum Master training. Learned a lot about agile, scrum and the role of scrum master! Experienced trainers, varied days, lots of fun. Thank you! (Original) Zeer prettige en nuttige training gevolgd, de tweedaagse training Scrum Master. Veel geleerd over agile, scrum en de rol van scrum master! Ervaren trainers, afwisselende dagen, hoop plezier gehad. Bedankt!

4 months geleden
(Translated by Google) An interactive training in which various tools were offered and put into practice regarding agile transformations. (Original) Een interactieve training waarin verschillende handvatten werden geboden en in de praktijk gebracht betreft agile transformaties.

Desiree Hoving
4 months geleden
(Translated by Google) The Agile Coach 1 training was great. Interactive and instructive and plenty of room to exchange knowledge with fellow students. After 3 days full of useful tools and ideas to get started in practice. (Original) De Agile Coach 1 training was geweldig. Interactief en leerzaam en veel ruimte om kennis uit te wisselen met de medecursisten. Na 3 dagen boordevol handige tools en ideeën om in de praktijk mee aan de slag te gaan.

Fred Kamphues
4 months geleden
(Translated by Google) Learned a lot that I can immediately apply in practice. (Original) Veel geleerd wat ik direct in de praktijk toe kan passen.

nicole peereboom
4 months geleden
(Translated by Google) I followed 2 training courses at the Scrum Academy Agile Coach I and II. Good trainers with a lot of practical experience, interactive and you learn a lot. Highly recommended! (Original) Ik heb 2 trainingen gevolgd bij de Scrum Academy Agile Coach I en II. Goede trainers met veel praktijkervaring, interactief en je leert veel. Een echte aanrader!

ricsi horvath
5 months geleden
(Translated by Google) Great training with good interactive parts given by 2 inspiring trainers. Highly recommended if you want to do more with agile working! (Original) Geweldige training met goede interactieve onderdelen gegeven door 2 inspirerende trainers. Een aanrader als je meer wilt doen met agile werken!

Suzanne Steijn
5 months geleden
(Translated by Google) Practical and educational! (Original) Praktisch en leerzaam!
Lees alle reviews op Google

Our customers

Zij kiezen voor een Agile Transformatie met Scrum Academy

6 redenen
om voor de Product Owner Master Track Training te kiezen
  • Part of the project budget

  • Build your network with other Product Owner

  • Instantly applicable

  • Experienced trainers

  • Datadriven agile

  • Strategic innovation

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