Product Owner Master Track

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Lead the change as a team of Product Owners

The Product Owner Master Track is the growth program for experienced Product Owners and Product Managers, within one organization, who want to take their profession to the next level together. In six days or twelve half-day sessions you will experience how to create more value, make better decisions and actively involve stakeholders in your vision. You don’t just learn about Product Ownership. You live it.

  • Immediately applicable tools and coaching
  • Develop with fellow Product Owners
  • Practical and value-driven work
  • Build product management as a team
  • With experienced coaches from the field

Who is this Product Owner Master Track suitable for?

The Product Owner Master Track is for Product Owners and Product Managers who want to increase their impact, together with colleagues from their own organization. Perfect for teams who want to collectively strengthen direction, focus and ownership. Choose this in-company Product Owner program if you:

  • As a group of POs seeks to develop a single language and product vision
  • Wanting to get a better grip on strategy and value together
  • Want to manage teams more effectively
  • As an organization wants to professionalize product ownership

Discover how you can become stronger as a collective? We are happy to tell you more about it.

What you will learn during Product Owner Master Track

The Product Owner Master Track gives you and your fellow Product Owners the mindset, tools and skills of successful Product Owners. You learn to steer together on value, connect with stakeholders and lead with vision. From one direction and one language. After this in-company program you will know:

  • How to measure, drive and make value visible
  • How to sharply align roadmap, backlog and goals
  • How to jointly build trust with stakeholders and teams
  • How to use data and experiments to learn and innovate within your own context

Schedule an intake and find out how this course can strengthen you.

The Scrum Academy approach during this training course

The Product Owner Master Track combines training, coaching and peer review in a six-day or 12-day track. You learn in practice, not alongside it. In the Scrum Academy approach, we choose:

  • Varied sessions with realistic cases
  • Application to your own products and challenges
  • Reflection and peer review with other Product Owners
  • Individual coaching between sessions

Curious how we design this program specifically for your challenges? Ask us without obligation.

What is the programme for this training course?

Part 1: Roadmapping & Forecasting

  • How do you translate strategy into a clear roadmap?
  • How do you work with goals (OKRs)?
  • And how do you keep alignment with other teams?

Part 2: Backlog Refinement

  • How do you bring focus?
  • How do you keep Refinement fun, effective and valuable?
  • How do you balance operation and innovation?

Part 3: Portfolio management

  • How do you make value-based choices?
  • How do you allocate budget and capacity across Epics and themes?

Part 4: Results-oriented work

  • How do you measure real value (outcome)?
  • How do you make results visible?
  • And how do you learn to manage by data and metrics?

Part 5: Leadership for Product Owners

  • How do I score on the 9 traits of PO Leadership?
  • What is the basis for my personal leadership?
  • How do I develop myself and others?
  • How do you build trust, ownership and team energy?

Part 6: Decision & Stakeholder Management

  • How do you make decisions under pressure?
  • How do you kindly say no?
  • How do I ensure openness and transparency?
  • How do you gain stakeholder support?
  • How do I include top management?

Bonus: Targeted development

  • How do you use customer research, experiments and MVPs to learn and innovate faster?
verschil tussen een Scrum Master training en Product Owner training

What can you expect from us?

The Product Owner Master Track is always customized for your organization and team of Product Owners. If you apply, then:

  • Schedule an intake to explore your challenges and goals
  • Put together a program that fits your practice
  • Pair the trainer with the best match
  • Offer a clear proposal with schedule and price

So contact us. Then together we will build stronger Product Ownership in the organization.

Practical details about this training course

Duration Six-month, half-day sessions every two weeks or quarterly one-day sessions every two weeks.
Group

One group up to a maximum of 12 Product Owners, but expandable to multiple groups.


Included

Training, coaching, practical formats and online team tools.


FAQ

Five frequently asked questions about this in-company program for Product Owners.

How long is the Product Owner Master Track training course?

The Master Track is an in-depth Product Owner training of six days or twelve half-day sessions, spread over approximately six months. This gives participants time to apply what they have learned directly to their work, an ideal balance between learning and doing.

Can we use our own product cases during the training?

Yes, that is precisely the strength of this in-company Product Owner training. We work with your own products and challenges, so that each session is directly applicable in practice. No standard cases, but real issues that you can work on as teams.

Is the Product Owner Master Track also suitable for individual Product Owners?

Yes, individual participation may be possible if there are enough individual registrations. But this in-depth training for Product Owners delivers the most if you follow it together with fellow Product Owners from your organization. Then you not only grow in your own role, but as a team you develop one language, one direction and a common product vision.

Do participants receive an official Scrum Academy certificate?

Yes. Upon completion, you will receive the ‘Expert Product Owner’ certificate from Scrum Academy. This proves that you have mastered the skills, mindset and leadership principles of a successful Product Owner and can apply them effectively in your own organization.

What does this in-company Product Owner training deliver to our organization?

The Master Track helps organizations take their Product Owners to the next level. Together you develop a clear product vision, strengthen collaboration with stakeholders and learn to better manage for value. The result: more focus, more ownership and noticeably more impact in your product development.

What our participants think of our training

Marc Lengkeek
4 weeks geleden
Ik heb een zeer waardevolle ervaring gehad tijdens de product owner training van Scrum Academy. De training was zowel leerzaam en inspirerend als prettig interactief opgezet.

Jan cor van Angeren
2 months geleden
Heel goed, erg vriendelijke en vanuit de praktijk ervaren trainer.

Andrea Muis
5 months geleden
Ondanks dat het boven de 35 graden was wist Gert-Jan ons te inspireren. Leuk ook om van mensen uit een andere branche te leren. Goede interactieve training met goede voorbereiding voor het examen en certificering.

Daan van Duijvenvoorde
7 months geleden
Interactief en heel leerzaam. Inmiddels twee trainingen naar volle tevredenheid gevolgd. De impact op de werkvloer is goed merkbaar.

Au3 Bul
8 months geleden
Ik heb de Scrum Master 1 training gevolgd bij Scrum Academy en ben supertevreden! Van tevoren had ik weinig tot geen kennis van Agile of Scrum, maar na deze twee dagen is het me helemaal duidelijk: wat het is, waarom je het gebruikt en wanneer je het inzet. De training was lekker interactief en er was veel ruimte voor vragen en praktijkvoorbeelden. De trainer was ervaren, enthousiast en wist alles op een duidelijke en toegankelijke manier uit te leggen. Ook de locatie was top: goed bereikbaar, fijne sfeer en de verzorging van de dagen (lunch, snacks, etc.) was uitstekend geregeld. Een aanrader voor iedereen die een goede basis wil leggen in Scrum!

tjip smid
8 months geleden
Training wordt op een hele goede, dynamische en interactieve manier gegeven. Je leert veel over de achtergrond en het framework door oefeningen uit te voeren op een laagdrempelige manier. De reflectie momenten zorgen ervoor dat het geoefende blijft hangen. De trainer, Gert-Jan, heb ik meegemaakt als een aardige, toegankelijke en prettige persoonlijkheid. Zoek je een training om o.a de agile mindset en scrum framework toe te kunnen (gaan) passen en/of je/de rol(len) te verbeteren dan moet je zeker bij de Scrum Academy zijn !

Evert Mijnans
1 year geleden
Hele fijne scrummastertraining gevolgd. Steile leercurve, waarbij theorie en (eigen) praktijk goed in balans waren. Aanrader!

Mourad El Kanfoudi
1 year geleden
Een geweldige ervaring gehad bij de Agile Coach training van Scrum Academy! De training was niet alleen ontzettend leerzaam en interessant, maar ook erg leuk en interactief. De trainer begreep de rol van Agile Coach als geen ander en wist op een prettige manier zowel de theorie als de praktijk tot leven te brengen. Met veel ruimte voor vragen en praktijkoefeningen kon je de opgedane kennis direct toepassen. Het was een gezellige en tegelijkertijd zeer educatieve training. Echt een aanrader voor iedereen die zich wil ontwikkelen als Agile Coach!

Roel van Delden
1 year geleden
Ik heb de training 'Agile Coach 1' gevolgd en die was boven verwachting leuk. Niet alleen omdat ik het ontdekt dat agile coaching zoveel facetten bevat (waar ik heel blij van wordt), maar ook omdat de leraar/ coach Roy echt heel goed was. Ik heb tientallen cursussen en training gevolgd, maar deze is een van de beste! Raad dit zeker aan als je agile coach wilt worden. Wel handig als je goeie kennis of ervaring hebt met agile en/ of scrum.

Schilderink Ontwerpbureau
1 year geleden
Erg tevreden over de Product Owner II Training! Goede trainer met duidelijke uitleg aan de hand van grote flip-overs. Fijne balans tussen theorie, eigen casussen en reflectie.
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