Driving Customer Value Program

Driving Customer Value Program

You want your organization or team(s) to become more value-driven, customer-focused and agile. A great mission, but where to start? Scrum Academy’s Driving Customer Value Program offers you the perfect kickstart in the form of a customized in-company program. Within this interactive program, you will work with highly experienced trainers & coaches to achieve the most optimal results through effective value management. The Scrum Academy promise? After this incompany Driving Customer Value Program you will steer your organization, with tools like OKR’S and Obeya, from vision to value realization.

Avoid wasting time and money

If you want to avoid waste as much as possible, then managing for customer value is key. Because as an organization, do you really know what the customer really wants? How can you really be of value to that customer? In practice, the answers to these questions are often based on assumptions. With a possible waste of time and money as a result. So let’s validate assumptions as quickly as possible, so you don’t waste anything on projects that ultimately deliver no value. Choose the in-company Driving Customer Value Program and this will become the strength of your team(s): from vision to develop maximum customer value and action-oriented realization.

Provide more return on investment

Of course, your teams always go one hundred percent for satisfied customers. But how do you know if the customer is truly satisfied? Customer value is often expressed as the extent to which a product or service meets customer needs and expectations. But with the incompany Driving Customer Value program you look further, because customer value also involves a lot of functional, emotional and psychological elements. And if you handle these well as a team(s), you not only ensure a satisfied customer, but also: loyalty, good cooperation and repeat purchases.

Apply insights and tools directly to practice

You want to avoid waste and drive for customer value. More return on investment. That is why you are looking for a valuable in-company program. This makes the Scrum Academy program extra valuable: you immediately apply what you have learned in practice. During the Driving Customer Value Program we first look at the Big Picture of your organization or team(s) and then make follow-up steps extremely concrete. This way, you go from vision to realization, by developing a clear strategy. This way, you convert the vision into measurable objectives, implement action plans, evaluate regularly and adjust where necessary.

This directly provides your team with more empowerment, autonomy and higher motivation. You are using all the knowledge, skills and creativity of your team. Your team also gets a boost because you are working from a clear ‘purpose’ – a clear ‘why’ of the projects you will be working on.

Together with our experienced coaches, you will of course make sure that your team(s) are involved and motivated, so that you can already start working in practice during the program. Result? More value for the customer, organization and employees.

Partner with your team(s) on:

• The principles and fundamentals of value management;
• Establish value management to achieve clear OKRs.
• Setting up and decorating the Obeya space, both physically and virtually. Effective visual communication techniques to present information clearly and understandably.
• Increasing team involvement and collaboration.
• Practical tools and techniques to accelerate decision-making and solve problems.
• Monitoring and measuring project progress and performance.
• Integrate value management into existing Agile, SAFe, Lean or project management practices.

Use OKRs & Obeya for greater customer value

During this in-company program we will also go deeper into tools like OKRs and Obeya. Maybe you are already working with them, or maybe you are still at the start? Either way, value management helps you form a strong basis for the OKRs and Obeya. Briefly, Objectives and Key Results (OKRs) is an approach to linking your organization’s Objectives to measurable results (Key Results). Obeya refers to a physical or virtual space where teams and stakeholders solve problems, make decisions and track project progress. After this incompany program, if you use OKRs and Obeya in steering for customer value, you and your team(s) will ensure:

• Improved collaboration
• Transparency and communication
• Focus on value
• Faster decision-making

Choose coaches with real-world knowledge and experience

Richard de Rijke and Erik Bras developed the elements of this in-company program at Schiphol Group and ING. Then they further developed this into a unique training and applied it within a customized incompany program. And together with all other trainers and coaches of Scrum Academy they believe in this: ‘practice what you preach’. This is precisely why these experienced coaches continue to continuously improve the Driving Customer Value Program based on real-world experience, insights and feedback.