Design Thinking & Lean Start-Up training

Successful innovation with a focus on the customer

Design Thinking is the proven approach to customer-centric innovation. Empathy for the customer is central. Only: the classic Design Thinking process is non-linear and difficult to apply in teams. Therefore, in this training you will learn how to combine the power of Design Thinking with the efficiency of Lean Start-up. The Lean Startup is Eric Ries’ popular framework that helps you make sales with your new idea as quickly as possible.

Customers don’t say what they want, and they don’t want what they say. Moreover, if you only interview customers, what they do doesn’t match what they say. But understanding customer behavior is important for developing new products and services. That’s why Design Thinking helps to form a complete picture of your customers. You explore what people think, desire, feel and say. To verify that your insights are correct, you build a prototype of your product or service.

Once you get the picture with Design Thinking, Lean Start-up helps give structure to the process. The approach guides you from insight, to prototype, to data and back again to new insights. This Build-Measure-Learn cycle by Eric Ries is ideal for staying away from dead ends and unwanted products. On the contrary, you get to market sooner and faster, with a viable product or service.

This Design Thinking & Lean Start-up training helps build innovations that are people are actually going to use. The approach is based on conducting experiments with small prototypes. That’s how you get reliable data about customer behavior. You no longer have to rely on what people say – you know immediately what people do. If you know that, you can go to market faster and with less risk.

Design thinking: from business model to validated product-market combination

Lean Start-up starts with the business model. It is your first prototype. In the business model, you reveal your assumptions. It is the basis for experiments. We provide tools to develop the business models into a validated product-market combination. With a practical case you go through all phases during the training. For this, you can bring your own case or work on one of the Scrum Academy cases. Thanks to the case, you will not only have the theory, but you will also get to grips with the practice.

Transitioning to the Lean Start-up Organization

In the second part of the training we address the organizational prerequisites of this approach. We show how an organization can stimulate corporate venturing. That includes Innovation Accounting.

Proven Design Thinking working methods and real-world tips

In this training we translate the successful practice of the fastest growing companies into concrete working methods. We have brought these methods together in a clear structure, in which Design Thinking and Lean Start-up complement each other perfectly. The trainers boast a rich practical experience. They explain what works and in which situations. You leave the training with a clear process for your next innovation.

The emphasis is on do in this training. This is because we believe that you only really learn when you apply the material immediately. Moreover, you will not only learn from expert trainers from the field, but also from each other.

Offline or Online training

The training lasts 2 days (physical on location) or four half days (online) and has a maximum of 16 participants. After participating, you will receive a certificate from Scrum Academy. After the training, you will go home with a practical roadmap for your own business or corporate venture.

What participants say about this training

• “The trainer translates abstract theory into real tools. You also learn to apply them directly.”
• “In this training, Lean Innovation really comes alive. Unlike when you read a book, the trainer helps you apply the material to your own situation.”
• “The only training that combines Design Thinking AND Lean Start-Up. Two birds with one stone!”
• “Gives solid foundation as well as sufficient depth.”