Martijn van AsseldonkTrainer & Coach“Courage is the power to let go of the familiar.” martijn@scrumacademy.nl https://www.linkedin.com/in/martijnvanasseldonk/ Neem contact opSince his introduction to Agile in 2008, he cannot imagine working any other way. With his broad background, he enthusiastically helps individuals, teams and organizations become faster and more agile. Martijn applies Agile and Lean principles to get people engaged and motivated. While dodging trees, he also applies Agility on a mountain bike in the woods. Martijn always gives full energy. He helps individuals, teams and organizations become agile faster. With his own unique style, he provides training and in-company programs for organizations such as Blendle, ABN Amro and UWV. Yet there are a number of other projects that are still clearly in his mind. In this interview, Martijn tells all about them. Or watch Martijn’s video talk on psychological safety below.
Case | CASE: Training and launching the innovation team at Cortina by | 7 July 2025Cortina is an own bicycle brand of bicycle wholesaler Kruitbosch B.V. from Zwolle. In 2006 the production of Cortina bicycles started with an initial run of 4,000. Nowadays there are more than 100,000 bicycles per year. What makes Cortina special? Kruitbosch approaches the Cortina bicycle as a lifestyle product and is constantly working on the […] Read on
