{"id":19592,"date":"2025-07-07T15:02:34","date_gmt":"2025-07-07T13:02:34","guid":{"rendered":"https:\/\/scrumacademy.nl\/training\/masterclass-agile-behaviour-management\/"},"modified":"2025-11-28T14:27:13","modified_gmt":"2025-11-28T13:27:13","slug":"masterclass-agile-behaviour-management","status":"publish","type":"training","link":"https:\/\/scrumacademy.nl\/en\/training\/masterclass-agile-behaviour-management\/","title":{"rendered":"Masterclass Agile Behaviour Management"},"content":{"rendered":"<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Concrete different behavior makes a difference<\/h2>\n<p>For Agile to pay off successfully, it is also necessary to anchor the methodology in new habits. People are easily tempted to lapse into old behavior if the new desired behavior is not yet a habit. And then the implementation threatens to turn into one big waste. Unfortunately, we see this happen quite often. In the end, it unintentionally and unfairly puts Agile in a bad light. We would like to do this differently!     <\/p>\n<h3>From old to new habits<\/h3>\n<p>But how do you get people to let go of old habits and accept a new way of working? In this master class you will learn the basic principles of a scientifically proven method for behavioral change in organizations. This allows you to achieve breakthroughs based on desired behavior. This evidence-based approach is known in global science as Organizational Behavior Management (OBM). In terms of both philosophy and methodology, this practical science fits seamlessly with Agile.    <\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Outcome of the Master Class<\/h3>\n<p>This Masterclass is an introduction to the science of OBM. After participating in this Masterclass you will have: <\/p>\n<ul>\n<li>Increased understanding about the principles and universal laws of human behavior and how to best influence them to optimize performance in organizations;<\/li>\n<li>Learn the basics about sustaining behavior in relation to securing an Agile transition;<\/li>\n<li>Knowledge about specifying and analyzing behavior for the purpose of designing effective interventions;<\/li>\n<li>Sufficient basis to participate in an OBM Practitioner course to learn to design and implement interventions as well.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","training_category":[],"class_list":["post-19592","training","type-training","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass Agile Behaviour Management - Scrum Academy<\/title>\n<meta name=\"description\" content=\"In this master class you will learn how to turn old habits into new behavior. 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