{"id":21220,"date":"2026-01-19T17:50:16","date_gmt":"2026-01-19T16:50:16","guid":{"rendered":"https:\/\/scrumacademy.nl\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/"},"modified":"2026-03-27T11:01:09","modified_gmt":"2026-03-27T10:01:09","slug":"hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig","status":"publish","type":"post","link":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/","title":{"rendered":"Do we actually need coaches and counselors in 2026?"},"content":{"rendered":"\n

In 2025, LinkedIn was full of blogs proclaiming that Agile is dead<\/em>. Regardless of what I think about that and what I wrote about it before<\/a>, including in our campaign What is your next level?<\/a><\/em> I noticed something else. More and more I was getting signals that not only organizations, but also organizational consultants need to reinvent themselves. What needs to change in 2026 to remain a valuable agile coach advisor even in this brand new year? <\/strong><\/p>\n\n

<\/h2>\n\n

The common thread in many of these conversations is clear: the consultant may be more transparent, take more of a position and fall less into “you ask, we turn<\/em>. Yes, you can solve problems quickly as a consultant, but the real question is whether you are thereby increasing the organization’s ability to learn. That is exactly where it chafes. Models and standard approaches often take center stage, while the unruly reality of the organization becomes secondary. A program is rolled out that is correct in theory, but fails to land adequately in practice. This raises an uncomfortable question: do organizational consultants and Agile Coaches<\/a> still add value, or are we mainly maintaining our own profession? <\/p>\n\n

Dirty nag<\/strong><\/h3>\n\n

Recently I heard entrepreneur and sustainability ambassador Ruud Koornstra dissect the word advisor<\/em> into “dirty” and “nag. A play on words, but a sharp one. Through his glasses, I see a sharp mirror for our profession. Too often we get stuck in analysis, process and nuance, while these times call for direction, guts and real choices. Not yet another model, session or report, but ownership for impact: what do we actually solve today and what do we consciously not dare to do anymore? This requires us to step out of the safe role of facilitator and commit to results that matter. Sustainable, social and visible. Less talk about change, more show what you yourself stand for. <\/p>\n\n

In this regard, organizational consulting<\/a> is allowed to be quite abrasive. Indeed, it is strange if it does not. People have to let go, try new ways of working, sometimes something fails or the pace turns out to be too fast. Meanwhile, the store remains open during renovations, finances may be under pressure and there is little room for practice. That is precisely where craftsmanship shows itself: not by smoothing it out, but by making it manageable together. <\/p>\n\n

The gold of the coach advisor<\/strong><\/strong><\/h3>\n\n

Finally, and this applies to coaches, consultants and really any professional: keep developing yourself. That is your gold. You can’t keep raking in what you once learned or what worked before. Renew yourself. I do that myself by making a conscious decision every year to choose a training or coaching program.<\/a> With two adolescents at home and a company that is transforming from a training agency<\/a> to an organizational consulting firm<\/a>, there is always plenty to learn. And besides: I am still very young. <\/p>\n\n

On to a year in which agility really lives and organizational consulting is where it’s meant to be: independent, focused on increasing learning capacity and of value in daily work to improve, renew and ease. How are you going to tackle 2026? And what will you develop? I would love to hear from you.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2025, LinkedIn was full of blogs proclaiming that Agile is dead. Regardless of what I think about that and what I wrote about it before, including in our campaign What is your next level? I noticed something else. More and more I was getting signals that not only organizations, but also organizational consultants need […]<\/p>\n","protected":false},"author":6,"featured_media":20829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,229],"tags":[],"class_list":["post-21220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-transformation","category-inspiration"],"acf":[],"yoast_head":"\nDo we actually need coaches and counselors in 2026? - Scrum Academy<\/title>\n<meta name=\"description\" content=\"What good will Agile do us in 2026? Will coaches and consultants still be needed in 2026? Agile Coach Gert-Jan Danenberg ponders and observes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do we actually need coaches and counselors in 2026?\" \/>\n<meta property=\"og:description\" content=\"Wanted: the new agile coach advisor 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\" \/>\n<meta property=\"og:site_name\" content=\"Scrum Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T16:50:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T10:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/4-1024x576.png\" \/>\n<meta name=\"author\" content=\"Gert-Jan Danenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Wanted: the new agile coach advisor 2026\" \/>\n<meta name=\"twitter:description\" content=\"Or will we no longer need coaches and counselors in 2026>\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gert-Jan Danenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\"},\"author\":{\"name\":\"Gert-Jan Danenberg\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/c495fcaab0ff8f51e1c5846113302315\"},\"headline\":\"Do we actually need coaches and counselors in 2026?\",\"datePublished\":\"2026-01-19T16:50:16+00:00\",\"dateModified\":\"2026-03-27T10:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\"},\"wordCount\":540,\"publisher\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png\",\"articleSection\":[\"Agile Transformation\",\"inspiration\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\",\"url\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\",\"name\":\"Do we actually need coaches and counselors in 2026? - Scrum Academy\",\"isPartOf\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png\",\"datePublished\":\"2026-01-19T16:50:16+00:00\",\"dateModified\":\"2026-03-27T10:01:09+00:00\",\"description\":\"What good will Agile do us in 2026? Will coaches and consultants still be needed in 2026? Agile Coach Gert-Jan Danenberg ponders and observes.\",\"breadcrumb\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage\",\"url\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png\",\"contentUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png\",\"width\":2048,\"height\":1152,\"caption\":\"Agile coaches en adviseurs in 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumacademy.nl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agile Transformation\",\"item\":\"https:\/\/scrumacademy.nl\/en\/blog\/category\/agile-transformation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Do we actually need coaches and counselors in 2026?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#website\",\"url\":\"https:\/\/scrumacademy.nl\/en\/\",\"name\":\"Scrum Academy\",\"description\":\"Agile Coaching & Training\",\"publisher\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumacademy.nl\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#organization\",\"name\":\"Scrum Academy\",\"url\":\"https:\/\/scrumacademy.nl\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2018\/05\/scrum-academy-logo.png\",\"contentUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2018\/05\/scrum-academy-logo.png\",\"width\":228,\"height\":38,\"caption\":\"Scrum Academy\"},\"image\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/c495fcaab0ff8f51e1c5846113302315\",\"name\":\"Gert-Jan Danenberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2022\/07\/Scrum-Academy-Gert-Jan-150x150.jpg\",\"contentUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2022\/07\/Scrum-Academy-Gert-Jan-150x150.jpg\",\"caption\":\"Gert-Jan Danenberg\"},\"description\":\"Agile sinds zijn geboorte. Past Agile en Lean toe op alles wat hij doet, om klantwaarde te vergroten en voor meer werkplezier. Voor Scrum Academy en natuurlijk voor al onze klanten.\u201cYou win some and learn some\u201d\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do we actually need coaches and counselors in 2026? - Scrum Academy","description":"What good will Agile do us in 2026? Will coaches and consultants still be needed in 2026? Agile Coach Gert-Jan Danenberg ponders and observes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/","og_locale":"en_US","og_type":"article","og_title":"Do we actually need coaches and counselors in 2026?","og_description":"Wanted: the new agile coach advisor 2026","og_url":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/","og_site_name":"Scrum Academy","article_published_time":"2026-01-19T16:50:16+00:00","article_modified_time":"2026-03-27T10:01:09+00:00","og_image":[{"url":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/4-1024x576.png","type":"","width":"","height":""}],"author":"Gert-Jan Danenberg","twitter_card":"summary_large_image","twitter_title":"Wanted: the new agile coach advisor 2026","twitter_description":"Or will we no longer need coaches and counselors in 2026>","twitter_misc":{"Written by":"Gert-Jan Danenberg","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#article","isPartOf":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/"},"author":{"name":"Gert-Jan Danenberg","@id":"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/c495fcaab0ff8f51e1c5846113302315"},"headline":"Do we actually need coaches and counselors in 2026?","datePublished":"2026-01-19T16:50:16+00:00","dateModified":"2026-03-27T10:01:09+00:00","mainEntityOfPage":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/"},"wordCount":540,"publisher":{"@id":"https:\/\/scrumacademy.nl\/en\/#organization"},"image":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage"},"thumbnailUrl":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png","articleSection":["Agile Transformation","inspiration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/","url":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/","name":"Do we actually need coaches and counselors in 2026? - Scrum Academy","isPartOf":{"@id":"https:\/\/scrumacademy.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage"},"image":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage"},"thumbnailUrl":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png","datePublished":"2026-01-19T16:50:16+00:00","dateModified":"2026-03-27T10:01:09+00:00","description":"What good will Agile do us in 2026? Will coaches and consultants still be needed in 2026? Agile Coach Gert-Jan Danenberg ponders and observes.","breadcrumb":{"@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#primaryimage","url":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png","contentUrl":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2026\/01\/3-scaled.png","width":2048,"height":1152,"caption":"Agile coaches en adviseurs in 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/scrumacademy.nl\/en\/blog\/hebben-we-in-2026-eigenlijk-nog-wel-agile-coaches-en-adviseurs-nodig\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumacademy.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Agile Transformation","item":"https:\/\/scrumacademy.nl\/en\/blog\/category\/agile-transformation\/"},{"@type":"ListItem","position":3,"name":"Do we actually need coaches and counselors in 2026?"}]},{"@type":"WebSite","@id":"https:\/\/scrumacademy.nl\/en\/#website","url":"https:\/\/scrumacademy.nl\/en\/","name":"Scrum Academy","description":"Agile Coaching & Training","publisher":{"@id":"https:\/\/scrumacademy.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scrumacademy.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/scrumacademy.nl\/en\/#organization","name":"Scrum Academy","url":"https:\/\/scrumacademy.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scrumacademy.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2018\/05\/scrum-academy-logo.png","contentUrl":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2018\/05\/scrum-academy-logo.png","width":228,"height":38,"caption":"Scrum Academy"},"image":{"@id":"https:\/\/scrumacademy.nl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/c495fcaab0ff8f51e1c5846113302315","name":"Gert-Jan Danenberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/image\/","url":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2022\/07\/Scrum-Academy-Gert-Jan-150x150.jpg","contentUrl":"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2022\/07\/Scrum-Academy-Gert-Jan-150x150.jpg","caption":"Gert-Jan Danenberg"},"description":"Agile sinds zijn geboorte. Past Agile en Lean toe op alles wat hij doet, om klantwaarde te vergroten en voor meer werkplezier. Voor Scrum Academy en natuurlijk voor al onze klanten.\u201cYou win some and learn some\u201d"}]}},"_links":{"self":[{"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/posts\/21220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/comments?post=21220"}],"version-history":[{"count":1,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/posts\/21220\/revisions"}],"predecessor-version":[{"id":21222,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/posts\/21220\/revisions\/21222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/media\/20829"}],"wp:attachment":[{"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/media?parent=21220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/categories?post=21220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrumacademy.nl\/en\/wp-json\/wp\/v2\/tags?post=21220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}