{"id":18962,"date":"2025-07-07T13:47:59","date_gmt":"2025-07-07T11:47:59","guid":{"rendered":"https:\/\/scrumacademy.nl\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/"},"modified":"2025-07-07T13:47:59","modified_gmt":"2025-07-07T11:47:59","slug":"waarom-je-het-spotifymodel-niet-moet-kopieren","status":"publish","type":"post","link":"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/","title":{"rendered":"Why you shouldn&#8217;t copy the &#8216;Spotify model&#8217;"},"content":{"rendered":"<h2><b>The one Spotify model does not exist<\/b><\/h2>\n<p>Suppose your company grows from 10 to 2,000 team members. In 7 years. So you&#8217;re growing at a snail&#8217;s pace. As you grow, you have yet to figure out how your market actually works. You literally still have to invent your revenue model while maintaining your start-up culture that you are so proud of. What do customers want? What are they willing to pay for? What is the business actually like and where is it going? At the same time, competition from the likes of Google and Apple is hot on your heels. You know 1 thing for sure. You need to learn even faster than your competition. You need to take steps to stay ahead. You want to innovate faster so that you conquer the market before they do.            <\/p>\n<p>In addition, there is growing interest from other companies about how your organization is put together. There is broad interest in your structure, culture and how you manage things. You are being used as an example as a successful Agile organization and people start copying your structure without question. You are suddenly not only a company that is inventing itself, but you have also become a model. The Spotify model, that is. Quite an honor, of course. But you also can&#8217;t make it clear enough to other companies, &#8220;Don&#8217;t copy our model! We are not a model but a culture. We are inventing ourselves over and over again. And above all, do it yourself&#8221;.      <\/p>\n<p>The message from Spotify is crystal clear. What works for Spotify may not work for you at all. Your context may be very different from Spotify&#8217;s. Definitely be inspired, know yourself as an organization, set ambitious goals, and so above all, invent yourself.   <\/p>\n<p><a href=\"https:\/\/scrumacademy.nl\/trainingen\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6308\" src=\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-300x75.jpg\" alt=\"Agile Scrum banner\" width=\"512\" height=\"128\" srcset=\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-300x75.jpg 300w, https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-768x192.jpg 768w, https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-318x80.jpg 318w, https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner.jpg 800w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<h2><b>Why doesn&#8217;t their way work for you?  <\/b><\/h2>\n<p>Ask yourself the following questions:<\/p>\n<ul>\n<li>Are you building a music player?<\/li>\n<li><span style=\"font-weight: 400;\">Are you operating globally in a hyper-competitive market?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are you in the music industry?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are you growing super fast?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do you have a start-up mentality?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">have you yet to invent your business model?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do you work in a culture where making mistakes is allowed?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Probably not. And then the &#8220;Spotify model&#8221; doesn&#8217;t apply to you.   <\/span><\/p>\n<h2><b>How then?<\/b><\/h2>\n<p>Build your own model. Of course, you can be inspired by Spotify and by other scale models of <a href=\"https:\/\/scrumacademy.nl\/training\/agile-coach-opleiding\/\" rel=\"noopener noreferrer\">Agile<\/a>, such as SAFe and LeSS. But don&#8217;t make those models an end in themselves, but a means to achieve your goals. Above all, make sure you work on culture first. Culture eats strategy for breakfast. Then, with experimentation, make sure you keep figuring out how to organize yourself. Here are some steps to get to your model and how Spotify shapes the steps. For inspiration:       <\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Determine what you want to fix and achieve with an organizational model. For Spotify: innovate faster than the competition so you can capture the market. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Define principles on which you want to build your organization. Don&#8217;t just do this with the boardroom, but involve team members from across the organization. Create your own manifesto. Like at Spotify:   <\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Continuous improvement: At Spotify, part of my work is to look for ways to continuously improve, both personally, and in the wider organization.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Iterative development: Spotify believes in short learning cycles, so that we can validate our assumptions as quickly as possible.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Simplicity: Scaling what we do is key to Spotify&#8217;s success. Simplicity should be your guidance during scaling. This is as true for our technical solutions, as for our methods of working and organizing the organization.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trust: At Spotify we trust our people and teams to make informed decisions about the way they work and what they work on.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Servant leadership: At Spotify managers are focused on coaching, mentorship, and solving impediments rather than telling people what to do.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Also appreciate the good aspects of how you are organized now. Don&#8217;t throw away everything you have accomplished so far. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore different models and devise experiments with each other to figure out the best way to organize. This is a journey, with a starting point but no end station. Learn. Learn. Learn. Learn.     <\/span><\/span><\/li>\n<\/ul>\n<p>Copying a model is not the solution. Getting inspired and continuously discovering for yourself what suits you best is. <\/p>\n<p>Do you want to be inspired about different scaled Agile models so you can start working on a model that suits you, with the best practices of others? Then sign up for the <a href=\"https:\/\/scrumacademy.nl\/training\/masterclass-scaling-agile\/\" rel=\"noopener noreferrer\">Masterclass Scaling Agile<\/a> and discover what possibilities there are and how you can apply them in your organization. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scaling up with Agile? Many companies copy the Spotify model 1-to-1 to their organization. The Spotify model works, is the prevailing thought. It&#8217;s already proven and much has been written about it. But does Spotify&#8217;s organization work for you? Does that &#8220;model&#8221; fit you? Is it actually a model at all? Read here why you should never copy models and also how you do arrive at your own way of scaling with Agile.       <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[234,241],"class_list":["post-18962","post","type-post","status-publish","format-standard","hentry","category-agile-leadership-en","tag-agile-en","tag-agile-for-managers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scrum Academy: Why you shouldn&#039;t copy the &#039;Spotify model&#039;<\/title>\n<meta name=\"description\" content=\"Innovate even faster, so that you conquer the market before your competitors. Would you like to be inspired with the Masterclass Scaling Agile?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scrum Academy: Why you shouldn&#039;t copy the &#039;Spotify model&#039;\" \/>\n<meta property=\"og:description\" content=\"Innovate even faster, so that you conquer the market before your competitors. Would you like to be inspired with the Masterclass Scaling Agile?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Scrum Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T11:47:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gert-Jan Danenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gert-Jan Danenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\"},\"author\":{\"name\":\"Gert-Jan Danenberg\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/#\/schema\/person\/c495fcaab0ff8f51e1c5846113302315\"},\"headline\":\"Why you shouldn&#8217;t copy the &#8216;Spotify model&#8217;\",\"datePublished\":\"2025-07-07T11:47:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\"},\"wordCount\":768,\"publisher\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-300x75.jpg\",\"keywords\":[\"agile\",\"Agile for Managers\"],\"articleSection\":[\"Agile Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\",\"url\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/\",\"name\":\"Scrum Academy: Why you shouldn't copy the 'Spotify model'\",\"isPartOf\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumacademy.nl\/en\/blog\/waarom-je-het-spotifymodel-niet-moet-kopieren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scrumacademy.nl\/wp-content\/uploads\/2020\/02\/Agile-Scrum-banner-300x75.jpg\",\"datePublished\":\"2025-07-07T11:47:59+00:00\",\"description\":\"Innovate even faster, so that you conquer the market before your competitors. 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